In recent years, businesses across the country have struggled to attract and retain a high-quality workforce, a trend that’s been exacerbated by a highly disruptive pandemic. Community banks are not exempt from this predicament, and, in fact, they must grapple with a unique set of challenges.
Create meaningful, personalized, and efficient digital experiences for your prospects and customers — or they’ll take their banking business elsewhere. This is the reality of today’s financial services sector, accelerated by the trend toward a younger, more tech-savvy clientele.
A growing segment of community bank customers want it all: both digital and in-person interactions, coupled with highly personalized banking advice based on their individual circumstances. Smarter, savvier, and more informed than ever, today’s consumers are less concerned about brand loyalty and identity — and more than willing to switch to a competitor if you’re not satisfying their needs and expectations.
Banks and other financial institutions are prime targets for cybercrime — because that’s where the money is. In fact, recent statistics show that financial service firms were hit 300 more times than other businesses. Each of these cyberattacks typically costs financial service firms millions of dollars.
Community banking comes with a unique set of challenges — different from other types of financial service firms. In a new blog series, I’ll be exploring several crucial business issues in community banking, as well as how they may be addressed through innovative strategies and technology. I’ll also pose key questions that can be used as a framework for moving forward.
Topics: Community Banking